Hi everyone. I'm sorry this is late. I hope you will all have enough time during the week to respond to my questions.
I recently began working for a start up food company called munchery.com. Munchery's business plan is pretty simple. They have top notch chefs make gourmet food exclusively for delivery. I would recommend taking a brief look at the company's website just to get a better understanding of what they do. (https://munchery.com/).
In Chapter 11 of The New Rules of Marketing and PR, David Scott gives a detailed explanation of how to build a modern marketing campaign. We can't cover an entire marketing or PR strategy in a 500 word blog post, so we will just cover one aspect of this chapter. Scott defines a buyer persona as "a representative of a type of buyer that you have identified as having a specific interest in your organization or product or having a market problem that your product or service solves (Scott,2013)." Munchery.com is a relatively new company that just received a large investment, so they are currently interested in growing their business. This means they need to reach as many potential customers as possible and do it in a meaningful way. In this weeks discussion, I want you to focus on the buyer personas that munchery.com is interested in and the outlets to reach these potential customers. Consider what Munchery.com is and how they can solve people's problems.
Questions;
1) What do you think are the buyer persona profiles that munchery.com should be targeting when creating their marketing plan? Please explain how you came to these conclusions.
2.) What outlets do you think are the best means to reach these buyers? And why?
Scott, David. (2013). The New Rules of Marketing and PR. Hoboken, NJ: Wiley
I hope this is clear and makes sense to everyone. If you have any questions feel free to reach me via this blog or email at everett.gifford1@foxmail.marist.edu. I am looking forward to your responses.
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