This post is in response to Erica Jordan's week three blog post about 5 Gum's marketing campaign and its difficulties creating a buzz around its new truth or dare marketing campaign. I really liked Erica's suggestion to use Facebook, Instagram and Twitter as platforms to reach 5's target audience. She mentioned using each platform's strength, such as pictures on Instagram and verbal messages on Twitter in order to reach potential customers where they are already active. Erica said that 5 Gum needs to create a buzz around their new campaign. I completely agree with this assessment because if 5 does not create some kind of buzz around their product then they are essentially wasting a pretty decent marketing campaign. If 5 could get customers to go online and share pictures and tweets about the gum then I believe that 5 would draw more attention to their campaign and their product.
Erica gave Lifelock as an example of a company that had a good marketing idea, but did not implement it correctly. This was a great example because Lifelock had a very interesting idea that showed faith in the company, but turned out to be very detrimental to the company's image. The fact that hackers were able to hack into the CEO of Lifelock's accounts really did make the company look silly and unreliable. Very good post Erica.
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